Animated web banner I created for the launch campaign.
Working with the team at Chevalier Advertising, I created a series of large-format promotional pieces for the client CMMG. Each poster has it's own messaging and look and feel, yet each one needed to feel as if it were part of the same family. Initial direction was informed by original campaign messaging (which I also connected and designed) along the lines of historical propaganda, but also modern enough to be a stand-out among peers. As the key creative in this project, I was instrumental in helping to create and solidify Mk47 MUTANT brand identity for the new product line as well crafting the artistic direction and molding the entire poster series into a an amazing trio of printed pieces. Each poster in full color and full sized at 24" x 36" - this ambitious project was completed in a little over 6 weeks.
Inspired by it's original 'propaganda' look campaign, and also, bacon– about the only thing we didn't do on this baby was the pre-existing company logo (wish we could have don't that too.)
Inspired by it's original 'propaganda' look campaign, and also, bacon– about the only thing we didn't do on this baby was the pre-existing company logo (wish we could have don't that too.)
Primary Role: Art Direction, Graphic Design & Production, Illustration, Brand Identity and hand-tooled typography. I also provided Photographic direction, and support photography. Working hand in hand with the creative and account executive teams, we printed an initial run of 7,500 posters.
A closer look at the details…
Each layered poster file weighed in around 3 GB of data.
